The Echo
I love writing. :)
Recent posts
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Nobody tells you how much you'll miss seeing the results of your work
I've spoken to hundreds of Australian doctors, dentists, and nurses over the years. And there's a version of the same story that comes up so often it's started to feel less like coincidence and more like a pattern. It usually starts the same way. They're competent. Often more than competent. They chose their profession because they cared about people and wanted to make a visible difference. But so…
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Why Your Google Ads Are Burning Money (And 5 Ways to Fix It Today)
If you're running Google Ads campaigns and feeling like you're throwing money into a black hole, you're not alone. Thousands of Australian businesses waste their marketing budgets on poorly optimised campaigns that deliver clicks but not customers. The frustration is real: you're paying for traffic, but your phone isn't ringing and your sales aren't growing. Most Google Ads campaigns fail not beca…
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Your Voice in Government
The real estate landscape in NSW has transformed dramatically over recent years. New rental reforms, strata legislation overhauls, compliance requirements, and privacy regulations—the list seems endless. Behind each of these changes sits months of consultation, negotiation, and advocacy work that most property professionals never see. This is where REINSW's role as your peak industry body becomes …
